Strategy
3D Assets
Brand Guidelines
App Design
Highlighting quirky, lesser-known sports with humor and energy.
For Fringe Sports, we broke away from the typical sports advertising mold. Instead of the usual high-energy, competitive narrative, we highlighted the quirky side of lesser-known sports, celebrating the fun and unpredictability that make them unique. It was a fresh, bold approach that gave these sports the spotlight they deserve.
Deliverables
Booking flow
Mobile app UI
Admin dashboard
Design tokens
User testing report
